Bringing a co-caring social health community together

At its core, Vytality Health is a "co-caring" social community app that provides reliable, authentic support while improving well-being and positive healthy social behaviors.

Users post a goal, task, mood, or wisdom note that appears on friends' timelines — encouraging engagement, creating a sense of belonging, and providing emotional and physical support. Every post type brings a unique experience: posting a goal publicly lets the trusted social community provide accountability, while privacy controls give users full control.

Design Challenges

Vytality Health gave us three core challenges:

Final Designs

The final visual composition covered four core flows: Onboarding, Home/Feed, Create a Post, and Connections/Messaging.

Style Guide

The visual identity used Dancing Script for display headings and SF Compact Display for body copy, paired with a sky blue primary color that conveyed health, trust, and warmth.

Who are the competitors?

To understand the existing landscape of caring apps, we analyzed four direct competitors — Lotsa Helping Hands, Carely, Kinto, and Caregivers in the Community — alongside social apps like Instagram, Facebook, OkCupid, and Rover.

Feature	Lotsa Helping Hands	Carely	Kinto	Caregivers in Community
User profiles	✓	✓	✓	✓
Contact management	✓	✓	✓	✓
Closed group management	✓	✓	✓	✓
Task management	✓	✓	✓	–
Commenting	✓	✓	–	✓
Health / medication tracking	✓	✓	✓	–
Social community feed	–	–	–	–
Explore / discovery	–	–	–	–
Gamification	–	–	–	–
Privacy controls	–	✓	–	–

User Interviews & Findings

Our client provided an initial contact list, but the target user type was too broad. After conducting 13 in-depth user interviews and 7 surveys (collecting both quantitative and qualitative data), we identified two distinct target user categories: Caregivers and Care-receivers.

After affinity mapping, we uncovered clear patterns around pain points, challenges, and delights. The survey data confirmed the demand for a community-driven care platform:

Personas

I created three personas from our research — each a direct reflection of the real users we interviewed. The unique stories grounded our design decisions throughout the project.

Problem & Solution

Sketches

Before opening Sketch, we brainstormed ideas across three user flows: creating a post, messaging a match, and sending a reaction. After consulting with our client, we focused on the first two flows and scrapped reactions — reducing scope to keep the MVP lean and testable.

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Wireframes

Our scope called for low or medium fidelity wireframes — but we went above and beyond, delivering a high-fidelity wireframe and a full visual composition. Each flow went through multiple rounds of lo-fi to mid-fi iteration before reaching hi-fi.

Onboarding

Home / Feed

Create a Post

Connections / Messaging

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Key Iterations

Iterations were the "meaty" part of the process — every design change was backed by usability testing evidence. Key changes included:

Usability Testing & Findings

Any progression through wireframes must be explained through usability testing — it's all about user satisfaction. We had 13 users test our prototypes across multiple rounds, asking them to think aloud as they completed each flow.

Beyond verbal feedback, we paid close attention to body language — noticing signs of delight, confusion, and surprise that users didn't always articulate. Testing proved successful across all rounds, and every iteration was backed by rock-solid, detailed evidence when presenting to our client.

Interactive Prototype

Our final deliverable to the client was a high-fidelity InVision prototype — not just the visual composition. This gave the Vytality Health team a realistic, clickable experience to validate with stakeholders before development began.

Next Steps

Throughout the sprint, we surfaced many "aha" moments — insights that went beyond the MVP but set a clear product roadmap for Vytality Health: